Tom Ford Beau De Jour

5.05 Star

A release that will change your mind on fougère fragrances. Tom Ford Beau De Jour is an everyday luxury that will work anytime of the year.

Available From

Selfridges £83.00 - 50ml / £117.00 - 100ml Shop now
Saks Fifth Avenue $128.00 - 50ml / $180.00 - 100ml Shop now
Nordstrom $150.00 - 50ml / $195.00 - 100ml Shop now

Why We Love It:

I’ve never been a huge fan of fougère fragrances – finding them a little ‘too’ green! They’re just a touch too retro for me.

That said, Beau De Jour has totally changed my mind. It’s the perfect blend of a classic fougère with something a lot more wearable and contemporary.

There’s no denying the lavender and mint notes on the top. But with the addition of geranium, it gives the fragrance a much-needed roundness and sweet twist.

The patchouli and amber give Beau De Jour a really great weighting and warmth.

Out of the other Tom Ford fragrances, it’s the closest to Fougère D’Argent. Beau De Jour however, is far more wearable for the everyday, all year round.

*UPDATE* – Beau De Jour is now part of the Tom Ford Signature Collection. It is exactly the same fragrance but more accessible with a lower price point. Definitely worth checking out!

Beau De Jour Notes

Top: Lavender, Spicy Cardamom, Saffron, Jasmine Sambac.
Heart: African Rosemary, Floral Green Geranium, Oakmoss, Basil.
Base: Patchouli, Amber.

What They Say

“Beau de Jour presents a scent for the perfectly groomed gentleman who considers every detail. He exhibits the best version of himself to the world, but beneath the surface is something deeper, refreshing and sublime in all its layers.

Created for the distinguished TOM FORD PRIVATE BLEND COLLECTION, Beau de Jour opens a door into the mesmerising world of artisanal scent. Packaged in a single bottle design, Private Blend delivers highly original accords of the most fascinating notes in a perfumer’s lexicon.
A fresh, commanding entrance of Lavender from Provence yields the clean and fervent facets of the Beau de Jour scent. The cool and refreshing open is further amplified with yet another infusion of an energetic hybrid of lavenders.

The core beats with the herbal inflection of African Rosemary and floral green Geranium with its subtle mint inflection, a powerful contrast to the leather-like warmth of Oakmoss and the electric green of Basil.
Patchouli and Amber create an earthy foundation of radiant wood and sensual musky warmth, further elevating Beau de Jour’s refreshing notion of masculinity through the finish.

Beau de Jour is offered in the brown Private Blend bottle in three sizes: 50ml, 100ml and 250ml decanter. The Private Blend bottles are inspired by classic apothecary containers and crafted with satisfying bold lines and weight.”

Packaging: 5 Star
Smell: 5 Star
Sillage: 3 Star
Longevity: 4 Star
Quality: 5 Star
Overall: 5 Star

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