Aveda Grooming Clay
This Pure-formance™ Grooming Clay adds strong hold without adding shine. Its light-weight, micro-fibres provide the control you need to create any style-with a comb or your fingers. Perfect for adding thickness to hair.
Why We Love It:
Aveda is one of my favourite haircare brands. An OG of the ‘ethical and clean ingredient’ brands.
Not sure how much of a ‘clay’ this is but it does work! Great volume and a malleable hold.
Smell
Consistency
Very creamy. Doesn’t feel like a clay.
Application and Styling
Beyond easy to apply and style with. Really responsive in the hair. Picks it up and allows to build volume. Weightless lift from root.
Finish
A light, natural finish to the hair. Looks healthy and smooth. Hair doesn’t dry hair and retains its moisture.
Hold
The hold is surprisingly good. Although the product looks like a cream, it holds well. For extra peace of mind, I’d recommend using a hairspray to lock it into place.
Washability
Washes out with ease. No stickiness or residue.
Packaging
100% post-consumer HDPE jar. Please recycle. Carton is minimum 90% post-consumer recycled fiber. Please recycle.
Ingredients
The Aveda Grooming Clay is one of my favourite products. It’s incredibly soft and easy to apply so there’s no tugging or pulling. I always apply product to towel-dried hair without any pre-styling, blowdrying or hairspray. One thing I would advise is that it doesn’t provide that strong of a hold when your hair is long, my hair is naturally very thick and coarse and as you can see in the picture, quite lengthy. So this does result in my hair flopping because my hair is very weighty. However, on shorter hair the hold is much stronger. The product also washes out with water easily.
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Any products similar to this one that don’t have a strong scent? Really like it but the smell is way too strong for me.
I agree. The scent is overpowering and very unpleasant.