I’m going back to basics in this lookbook post and video – creating three outfits in black, grey and white.

Lynx invited me to get involved in this campaign around the launch of their brand new Lynx Black range.

To celebrate the launch, the guys have set up the Lynx Black Space pop-up – hosting a range of events, including talks, gigs and film screenings. I was invited there last Wednesday to discuss all things style with TV presenter and fashion entrepreneur Darren Kennedy, Marcus Jaye from The Chic Geek and Jonathan Daniel Pryce from GarçonJon.

As part of the evening, we took a look at the brand new ASOS X Lynx Black collection – a line of effortlessly sleek statement pieces for truly understated style.

In this post, I’ve picked out some of my favourite pieces from the capsule collections and styled them in three different outfits.

Check out the video and pictures and let me know which is your favourite.


Featured Items…


Hair Product
Lynx Black Casual Clay



Black Outfit
Black Bomber Jacket
Black Original Penguin T-Shirt
Black Skinny Joggers
Black Reebok Classic Trainers



Grey Outfit
Grey Twist Yarn Jumper
Grey Skinny Jeans With Extreme Rips
Black Reebok Classic Trainers



White Outfit
White Bomber Jacket
Black Skinny Joggers

Visit the Lynx Black Space at Old Truman Brewery, 11-12 Dray Walk, London, E1 6QL

Check out the Lynx Black Range here: http://www.lynxeffect.com/