Inject a bit of East London into your SS13 wardrobe with New Love Club.

Born in Brick Lane in 2009, the street brand has gone from strength to strength – now being stocked in Selfridges, ASOS and Topman.

With a mix of hand-drawn illustrations, eye-catching digital prints and studio photography, New Love Club’s designs present a contemporary twist to the everyday t-shirt and sweatshirt combo.

I’m a massive fan of quirky design prints, so the ‘Bad Buzz’ cat sweater is definitely singing out to me. I’m thinking: ‘Bad Buzz’ sweater, acid wash skinnies (/spray-ons), Nike high-tops and a New Era snap back. Surely it’s got to be a winning combo!?


All designs are cut to a unisex fit and retail at £25 for a t-shirt and £40 for a sweatshirt.


You can check out the New Love Club website (and buy) here