Burberry have announced that they will show at the next London Collections: Men.
After almost ten years of menswear shows in Milan, Chief Creative Officer Christopher Bailey confirmed that the super-brand will show its S/S14 collection in London on June 18.
Speaking to WWD, he said:
“London is the creative heart of Burberry and our global headquarters, so we are [pleased] to be showing our next men’s collection here… The country’s proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our men’s wear show home.”
The addition of Burberry to LCM can do nothing but strengthen the event – giving it an increased exposure within the international menswear calendar.
Don’t know about you, but I’m super excited!