Burberry have announced that they will show at the next London Collections: Men.
After almost ten years of menswear shows in Milan, Chief Creative Officer Christopher Bailey confirmed that the super-brand will show its S/S14 collection in London on June 18.
Speaking to WWD, he said:
“London is the creative heart of Burberry and our global headquarters, so we are to be showing our next men’s collection here… The country’s proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our men’s wear show home.”
The addition of Burberry to LCM can do nothing but strengthen the event – giving it an increased exposure within the international menswear calendar.
Don’t know about you, but I’m super excited!