With ‘BEAUTY IS EVERYWHERE’ as their spring 2013 tagline, the BLINDNESS collection showcases the brand’s attention to detail, structured silhouette and contemporary design value.

The start-up was founded in 2012 by Shin Kyu Yong, Lee Jong Taek and Hong Juun Ki, three friends in Seoul, Korea. Their team name – BLND STUDIO – represents the ‘relationship between contemporary art and youth culture’.

Floral print on a slim-fit sweater and a tailored overcoat are just two of the standout pieces from the spring collection.  It’s fresh, young, modern and totally wearable – perfectly mixing a high-end design quality with a contemporary street edge.

The brand does not yet have an online shop, but you can visit their site here.

Check out the images from the Blindness spring 2013 lookbook and campaign…

 

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