The newest version of the Nike+ FuelBand will launch this November.

The new Nike+ FuelBand SE is the culmination of a year’s worth of NikeFuel data from the first FuelBand (and its users) launched in 2012.  Nike have used their findings to fine-tune the system and to deliver an even more accurate measurement of the body’s movements.

The Nike+ FuelBand SE will connect to the FuelBand app and allow you to track all kinds of activities. Whether you’re on a morning workout, walking to work, or on a big night out, the FuelBand will motivate you to push harder and move more. If – like me – you’re a competitive creature (even with yourself), this could become super-addictive. I can’t wait!

For the style conscious amongst us, the Nike+ FuelBand SE comes in four different colour options – black, yellow, orange or pink. I’m envisaging some major accessorising to my gym gear. Or come to think of it, my going out wear could do with some colour co-ordinated wrist wear.

There’s so much to say about the new release and its features, but here are my top picks:

Nike have devised a way of tracking specific activities, or ‘sessions’ throughout the day. This new feature lets you start and mark sessions right on the Nike+ FuelBand or from the app, allowing you to track exactly how much NikeFuel you’ve earned in that specific activity.

So, here’s where it gets friendly competitive. With Groups, you can join your friends and share your latest achievements. You can even cheer each other on and work towards one common group goal.

New Milestones have been added, making the band and app even more addictive. Tracked in the new Games section, you can unlock new Achievements at each Milestone you reach.  There’s never been a better reason to get moving!

Double Tap for Time
Fancy a new watch? Read the time by a simple two taps of a button.


The Nike+ FuelBand SE is available from November 6 in the US, Canada, and the UK. It will also be available in France, Germany and Japan for the first time.

The Nike+ FuelBand SE is available in four colours – Black, Volt , Pink Foil or Total Crimson – and is priced at £129 ($149 US).


Pre-order is now available at