Navigate your way past the sex shops, bars and massage parlours of London’s Soho and get yourself into Machine-A!

The boutique is a modern day Aladdin’s cave – showcasing the cream of new and emerging talent in fashion.

I popped in yesterday after being drawn in by a Christopher Raeburn mesh-panel camo jacket in the window and went on to spend a good 45 minutes trawling through designs by the likes of Agi & Sam, Louise Gray, MCM, Mugler, Nasir Mazhar, Raf Simons, Shaun Samson and Sibling.

With bespoke pieces and some pretty impressive accessories and jewelry (you need to check out the fingerprint rings by London designer Kyle Hopkins), Machine-A is the destination for anyone looking for a truly unique experience and/or investment in an up-and-coming design talent.

After success with a pop-up venture, the boutique has been opened by Stavros Karelis (Creative Director and Owner) who maintains that emerging brands and London designers are at the store’s heart.

And what’s super-exciting – the store will soon have a supporting online shop. Not only will this boost choice, but it will also help to support and nurture the wealth of design talent in the UK. It’s definitely a win-win situation.

Stand out pieces:

  • Agi & Sam – multicolour knit prints.
  • Christopher Raeburn – mesh-panelled camo smock.
  • Kyle Hopkins – fingerprint ring. You can have your fingerprint taken at the shop and they will send it away to be created.
  • MCM – studded rucksacks.

Get those credit cards ready, people, you’re gonna love it!

Visit Machine-A at 13 Brewer Street, London