“Let Mr. Gugu and Miss Go help you look better”. Okay, if you insist!

I stumbled upon this Polish brand today and instantly fell in love with – while wanting to own – every single piece they produce.

Psychedelic prints and bold graphics are the trademark of Mr. Gugu – a brand propagating an improved standard of living through the clothes that we choose to wear.

Mr. Gugu follows the philosophy of the philosopher Vataman Gugu Fuckara who says,

You must look very good to become really good among the good. Only those looking very good can enter the gate of real goodness. Only the good will survive when the gate of real goodness is shut for ever.

Now, you can’t argue with that, can you – even if it is just a cute marketing ploy?!

The brand produces t-shirts, leggings and accessories, but it’s the sweaters that really caught my eye. Produced in Bielsko-Biala Poland, they feature some seriously cute and kitsch designs.

My favourite is the royal hamster. Seriously, this is too good!

What’s your favourite? Check them out…

The sweaters are priced at €45 (c. £39) and shipping to the UK is €3 per item

See the full range and shop at Mr. Gugu 


  • Nicole says:

    This company has taken my money but not delivered the goods. After attempting to get a refund, they stopped talking to me. Think twice before supporting this company.