H&M have today announced their autumn collaboration with Isabel Marant – heralding the Parisian designers first-ever collection for men.
The collection will feature clothing and accessories for men, women and teenagers and will be available in H&M stores from November 14th, this year.
Although Marant has no previous menswear collections, we should be able to expect the same mix of urban attitude and rock ‘n’ roll edginess that can be seen in her womenswear.
Speaking to H&M, Marant says,
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honour… The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
The collaboration is a massive coup for H&M and definitely an exciting prospect for high street menswear.