Gents, every day should start with a facial. 

Get your mind (and face) out of the gutter and into The Grooming Station on Mortimer Street in London.

The pop-up is open from June until August and is a one-stop (and very impressive) destination for men – performing barber services like cuts, beard tidies, shampoos and facials; as well as featuring products from  Aveda Men, Clinique for Men, Lab Series and Ermenegildo Zegna fragrances.

Barbershop-London-Aveda-Grooming-Station-Robin-James-Man-For-Himself

Barbershop-London-Aveda-Grooming-Station-Robin-James-Man-For-Himself

The concept behind the space is to provide a multi-functional environment for men who want to relax, recharge and browse. My sort of space!

I popped in this morning to sample some of the treatments with Jac their onsite barber. Having just had a haircut last week, I opted for a beard tidy and a facial.

Barbershop-London-Aveda-Grooming-Station-Robin-James-Man-For-Himself

Barbershop-London-Aveda-Grooming-Station-Robin-James-Man-For-Himself

Using Aveda products, my skin was exfoliated, massaged and moisturised. I went from looking tired and puffy (I had a night on Highland Park Whisky!) to fresh and bright – all in less than 30 minutes.

Although right on a busy street, the space is super-quiet and chilled. With the doors wide open and natural light streaming into the shop, I was one hot towel away from a nap in the barber chair!

Barbershop-London-Aveda-Grooming-Station-Robin-James-Man-For-Himself

I was also really very impressed with the pricing. Living in London, you can expect to be paying £40 to £50 for a cut and around £30 for a facial. But at £25 for a shampoo, cut, style and complimentary facial, it’s a real steal.

Pop in to The Grooming Station and say I sent you… who knows, they might make your complimentary Sipsmith gin a double instead of a single! 

 


The Grooming Station – 6 Mortimer Street, London, W1F 3JJ . Open June – August, 2016.

Pop in to make an appointment. Walk-ins available. 

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