Deciding on which fragrance will make you feel the best version of yourself can take some time. But with expert guidance from world-class perfumer Olivier Cresp, it couldn’t be easier.
There is no better person to learn about fragrance from than Olivier. Growing up, he was surrounded by some of the best fragrances, with his father and grandfather buying and selling natural raw materials in Grasse, the perfume region of France. He had a nose for it which propelled him to the top of the fragrance tree.
Among his iconic fragrances, Olivier Cresp has created Midnight Poison, Estée Lauder Modern Muse, Penhaligon’s Peoneve and Juniper Sling, Thierry Mugler Angel and Paco Rabanne XS.
And now Olivier has joined forces with his daughter Anaïs to create a fragrance brand inspired by addictions and vices. You can hear more about Akro in the Man For Himself interview below.
1. Follow your passions
With so many fragrances on the market, it can be overwhelming to choose the right one.
Keep the notes and types of scents you like in mind, and you’ll gravitate towards those that suit you.
2. Don’t smell too many
Try not to smell too many scents during your search, especially if you’re not an expert, as this can spoil your nose.
Try keeping it to a maximum of 4 to 5 fragrances.
3. Trust your emotions
You usually know upon the first spritz if a particular fragance is for you or not, so trust your instincts!
If you don’t like what you’re smelling, move on. Never settle!
4. The new releases aren’t always the best
‘New’ doesn’t always mean ‘better’. Ads are there for a reason and that’s to convince you that a brand’s product is worth purchasing… but they don’t always live up to expectations.
Remember, that there are so many fragrances on the market already. Your favourite might already be out there!
5. Store your fragrance properly
It’s important to store your favourite fragrance correctly, otherwise you’ll be back to tip 1!
To ensure you’re getting the most out of your perfume, proper storage is key. Keep your bottles away from sunlight to prevent them from deteriorating. Ideally, you want to store them in a cool, dark space – like a dresser or drawer.
It’s also advisable to not store your fragrances in your bathroom as the constant fluctuation in temperature can massively affect the product’s composition.
Olivier Cresp's Guide To Akro
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