American Crew Cream Pomade

Moisture-rich cream pomade that provides a natural look while taming hair.

Smell: 4 Star
Styling: 4 Star
Application: 4 Star
Finish: 5 Star
Washability: 5 Star
Consistency: 4 Star
Hold: 2 Star
Shine Scale: 2 Star
Overall: 5 Star

Available from

John Lewis £15.20 Shop now
Feelunique £15.20 Shop now

MFH says

One of my favourite styling products by Amercian Crew. I’d call it more of a ‘cream wax’ than ‘cream pomade’ but who cares (I clearly do!), it styles well.

A light hold with natural shine.

How to use it

Work a small amount evenly through dry or towel dried hair and style as desired. Avoid eye contact.

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  • Blake says:

    I had been using this pomade for a week, along with Bumble and Bumble tonic primer, which is fantastic. I was applying around a dime size of product, after pre styling, blow drying w/ medium height heat and cold air, finishing with a conservative application of hairspray.

    I really liked the look and feel of my hair but a coworker happened to notice some white flakes on the back and sides of my hair. Nothing terrible, for sure not dandruff but not the look I want. When I got home I lightly brushed the top and sides of my hair and took the attached photo.

    I stopped using for two day and the chalky flakes were no longer present but I wanted to give this product another try… unfortunately the chalky flakes were back. It was not noticeable at the office or when I was out but will be returning this product to Ulta.

    See attached photo for details. Thank you Robin for a great show and keep up the great work!

    • Robin James says:

      Hey Blake, ah, that’s so disappointing! But thank you for sharing with everyone. Exactly what this Product section is for!
      Thank you.