How often do find yourself scrolling through someone’s Instagram feed, wishing their life was yours? 

Photography: Joey London

I’m wearing:

This morning I fell down the Instagram rabbit hole. I clicked one image on an unknown profile and 25 minutes later, I found myself wishing that ‘UserX’s’ wardrobe, dog, girlfriend and monochromatic aesthetic was mine.

Not only was he good looking but he seemed to have the perfect life – all captured in 2653 frames.

That’s the funny thing about Instagram. We only see the bits of life that someone chooses to share with us. Everything is – in its very nature – two dimensional. An outfit, meal and even emotion are captured just for that one frame. We don’t see what happened next or the journey that led up to that perfect shot. Life is black and white and we’re not there to question it.

If you ever meet any of your favourite Instagrammers, beware. They don’t talk as you’d imagine, they’re often a lot smaller and they certainly don’t have your idea of a perfect life.

“Don’t waste your time on jealousy. Sometimes you’re ahead, sometimes you’re behind. The race is long, and in the end, it’s only with yourself.”

– Mary Schmich