Lush was started by trichologist, herbalist, and hairdresser, Mark Constantine, in Poole (Dorset, UK). After a rollercoaster experience of creating his own products for a previous company, he decided to create cosmetics by using fresh produce and perfumes produced in house. Today, their skincare products remain 100% vegetarian, they hardly use any packaging when they do, they encourage their customers to bring them back to the store to recycle it.

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