The Ordinary Introduces 'Pay What You Can' Skincare Set
In response to the rising cost of living, The Ordinary is offering a ‘Pay What You Can’ pricing model for their Daily Set. Customers can choose to pay full price, 23% off, or 40% off, making essential skincare more accessible.
Accessible Skincare for All
As many of us navigate rising living costs, The Ordinary is making skincare more accessible with a new initiative. The brand’s popular Daily Set is now available with a ‘Pay What You Can’ pricing model. Customers can choose between three different price points: full price (£18.60), 23% off (£14.32), or 40% off (£11.16). This flexible pricing, with no strings attached, reinforces The Ordinary’s belief that skincare should be affordable for everyone.
What’s in The Ordinary Daily Set?
For those unfamiliar with the Daily Set, it includes three core products designed to build the foundation of a healthy skincare routine:
- Squalane Cleanser: A gentle cleanser that not only removes makeup but also helps support the skin’s moisture barrier, leaving skin soft and hydrated.
- Hyaluronic Acid 2% + B5: This serum uses five forms of hyaluronic acid to deliver multi-layered hydration, ensuring the skin stays plump and smooth.
- Natural Moisturising Factors + HA: A lightweight daily moisturiser that works with your skin to enhance its natural hydration barrier, keeping moisture locked in all day long.
Who Is It For?
This skincare set is designed for anyone looking for a simple, effective routine that works for all skin types. Whether you’re new to skincare or looking to streamline your existing routine, the Daily Set offers everything you need to cleanse, hydrate, and moisturise your skin without fuss. It’s perfect for those seeking high-quality, accessible skincare that doesn’t compromise on performance.
How To Use The Daily Set
Morning and Evening Routine:
- Squalane Cleanser:
Start by applying the cleanser to dry skin, massaging gently to break down any dirt or impurities.Add water to emulsify and rinse off, leaving your skin clean without stripping its moisture. - Hyaluronic Acid 2% + B5:After cleansing, apply a few drops of this serum to your face and neck. It will hydrate your skin and prepare it for the day ahead.
- Natural Moisturising Factors + HA:Finish by applying this moisturiser to lock in hydration and support your skin’s natural barrier throughout the day.
A Response to the Cost of Living
This ‘Pay What You Can’ model is part of The Ordinary’s response to the increasing cost of living. As financial pressures rise, it’s easy to prioritise essential expenses over self-care, but The Ordinary aims to ensure that skincare doesn’t have to be a luxury. Their new pricing structure puts the power in the hands of the customer, offering the flexibility to maintain a healthy skincare routine without overextending your budget.
When and Where?
The ‘Pay What You Can’ pricing model is already live as of 11th September 2024. You can head over to The Ordinary’s website to take advantage of this special offer and get your hands on the Daily Set at a price that suits your budget.
Whether you’re new to skincare or a devoted enthusiast, The Ordinary’s Daily Set offers the essentials for healthy, hydrated skin—now, with a price as flexible as your needs.
What to know more about The Ordinary Skincare? Check out our article here for skincare routines for every skin type.
