The Brand Behind French Men's Flawless Skin
Horace is the best-selling men’s skincare brand in France – but what makes it so good?
French men have long been the epitome of cool, with a style admired by guys everywhere. It’s that easy confidence and effortless flair that make them stand out, whether it’s the laid-back vibes of iconic actors or the classic appeal of Parisian street style. French men just know how to nail that effortless sophistication.
The secret behind their flawless skin? French men have been turning to brands like Horace, who are taking the men’s grooming world by storm – now the leading skincare brand for men in France
Horace embodies this timeless elegance, offering products that are polished, refined, and classically French—just like the men who use them.
Who Is Horace?
Horace is a Parisian men’s grooming brand founded by Kim Mazzilli and Marc Briant-Terlet. They create natural products without any harsh chemicals that leave men looking and feeling great. Their key focus is on creating products that are accessible for all men, regardless of size, skin type, age and background.
In their own words: “we wanted a brand that looked and felt like us, and the guys we knew…and that listened to what men wanted and needed, instead of showing us a masculine ideal we couldn’t or didn’t want to live up to”.
Horace prides itself on creating inclusive and affordable products for men everywhere, whilst retaining the refined French feel. They collaborate with their customers to create products that suit all their needs – from toothpaste to skincare, they’ve got you covered!
All of their products are made from recyclable materials and are 95 to 100% natural, so you can protect your skin and the environment at the same time.
Horace has boutiques across France and has just opened their first international store in London, Covent Garden. It’s an absolutely beautiful space with room to explore and sample all the brands they have on offer.
From Paris to London: Horace Is Here
Horace has now opened a boutique in Covent Garden, marking an exciting expansion into the UK. This move provides more men with the chance to explore and experience the brand firsthand. The Covent Garden boutique offers a unique shopping experience where you can test products, receive expert advice, and even partake in skincare workshops.
Customised Skincare with Horace’s Consultation Online and In-store
One of the standout features of Horace is their personalised skincare consultation available in-store and online. By answering a few simple questions about your skin type and concerns, you can receive a custom-made routine tailored just for you.
If you’re not going to be near London any time soon, you can take the online quiz for a personalised routine and tips. Try it out here and discover the perfect products for your skin.
Discover Horace’s Best Selling Products
Creating an effective skincare routine is about maintaining healthy skin and preventing issues before they arise. Regular cleansing (face washing), exfoliating, and moisturising can significantly improve your skin’s texture and appearance. Horace’s products are designed to fit seamlessly into your daily routine offering everything you need to achieve and maintain clear, healthy skin.
Below are their best-selling products for an easy skincare routine that will leave your skin feeling refreshed and looking healthy:
Step 1: Purifying Face Cleanser
This cleanser is perfect for removing dirt and impurities without stripping the skin of its natural oils. It’s gentle yet effective, making it ideal for daily use.
The Purifying Face Cleanser harnesses the power of natural ingredients like Binchotan (Japanese activated charcoal) and aloe vera to cleanse deeply while soothing the skin. Activated charcoal acts like a magnet, drawing out impurities and excess oil, which can clog pores and lead to breakouts. The Aloe vera provides a calming effect, reducing redness and irritation.
Who It’s For: Suitable for all skin types, including sensitive skin.
When To Use It: Cleanse every morning and night.
Step 2: Gentle Face Scrub
Exfoliating removes dead skin cells leaving your skin smooth and refreshed.
The Gentle Face Scrub contains Argan seeds, which provide a mild yet effective exfoliation, promoting cell turnover without damaging the skin. Regular use of this scrub helps unclog pores to prevent ingrown hairs and blackheads, making it an essential step in your skincare routine.
Who It’s For: Suitable for all skin types, including sensitive skin.
When To Use It: Once a week swap the cleanser for the face scrub, to help remove dead skin and clean the skin. If you have facial hair, use this to clean thoroughly through and under the hair.
Step 3: Moisturising Eye Cream
This Moisturising Eye Cream contains 2 powerhouse ingredients – caffeine and hyaluronic acid, that reduce dark circles and puffiness around the eyes, creating brighter skin and a more energised look. Caffeine stimulates circulation, reducing the appearance of dark circles, while hyaluronic acid provides intense moisture, smoothing fine lines and wrinkles.
Who It’s For: Suitable for all skin types.
When To Use It: Apply a small dab under the eyes every morning and evening for brighter skin.
Step 4: Mattifying Face Moisturiser SPF30
This moisturiser is a great way to hydrate your skin without being left with a greasy residue. The Mattifying Face Moisturiser contains ingredients like provitamin B5 and organic prickly pear oil which work together to ease inflammation while providing lightweight hydration. It also contains SPF 30 so your skin is protected from harmful UV rays.
Who It’s For: Suitable for everyone but this product is a game-changer for those struggling with shiny skin throughout the day, offering a balanced, matte look.
When To Use It: Apply every morning for hydrated skin. You can use the moisturiser without SPF for your evening routine.
Join the Horace Skincare Revolution
If you’ve ever wondered how French guys get that flawless skin, now you know their secret. Horace brings together the best of nature and science to deliver amazing results. With a wide range of products and personalised skincare consultations, Horace is set to become a go-to for more and more men. Be sure to check them out and take their skincare consultation either in-store or online.
