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These Are The Fragrances Men In London Are Wearing | Street Scents

London’s streets are always full of style inspiration – and fragrance is no exception. In this episode of Street Scents, Robin James heads to Soho and Mayfair to ask stylish men one simple question: “What’s your favourite fragrance?”

From timeless designer classics to niche discoveries (and even a clever dupe), the answers show just how personal, and powerful, scent can be.

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Alex – Fresh with Staying Power

Alex switches between Jo Malone for everyday freshness and Creed Royal Mayfair, which he loves for its light, elegant longevity. He admits fragrance is an investment, but one that pays off with performance.

Muiris – A Gentleman’s Touch

Muiris champions British heritage brand Geo F. Trumper, particularly their Mayfair fragrance. For him, it’s versatile enough for casual and formal occasions alike – a true all-rounder.

Henry – A Family Tradition

Working at his family’s tailoring house Edward Sexton, Henry embodies classic style. His go-to is Chanel Pour Monsieur – a scent worn by his grandfather, father, and brothers. For Henry, fragrance is memory bottled.

Ben – The One That Just Clicked

After discovering it at an airport, Ben has been loyal to Hermès Terre d’Hermès for six years. Masculine yet not overpowering, it struck him instantly as “the one.”

Liam – Dupes Done Right?

Not ready to splash on Louis Vuitton, Liam found The Parfum Hub Beijing 88, a dupe of LV Imagination. He says it’s affordable, wearable, and keeps him spraying daily. He admits he’d happily upgrade to the original when the time comes, but for now, this dupe does the job.

Luke – Summer in a Bottle

Luke wears Maison Margiela Replica Sailing Day. With its sea-breeze freshness and suncream warmth, it’s a scent that instantly transports him to carefree holidays.

David – Opulence in Layers

David rotates between Louis Vuitton Ombre Nomade and Maison Francis Kurkdjian Oud Satin Mood. Both are bold, luxurious, and make a statement wherever he goes.

Weihao Jiang – A Touch of the Unusual

Weihao chooses Maison Margiela Replica Dancing On The Moon, describing it as sweet with a metallic edge. It’s a unique, otherworldly pick that reflects his personality.

Jack – Still Searching

Not a huge fragrance wearer yet, Jack gravitates towards Dolce & Gabbana The One but is open to suggestions. Robin recommends Santa Maria Novella’s Tabacco Toscano – smoky, refined, and perfectly understated.

Join the Conversation

This episode sparked a wider discussion: Are dupes “theft” or “art”? Liam’s Beijing 88 raises the question – do you go for the inspired alternative, or always invest in the original?

What do you think? Would you wear a fragrance dupe, or do you stick to the real deal?