15 Oct CHANEL N°5 | The Pitts
When it was first mooted that Brad Pitt would be the new face of CHANEL N°5, I was pretty excited.
It would be the perfect blend of a timeless brand and a powerhouse actor. And even more excitingly, Brad Pitt would be the first (yes, first!) male spokesmodel for CHANEL N°5.
So, when ‘The new CHANEL N°5 film’ (at top of post) was released today, I was somewhat disappointed. The 30 second black and white piece features Brad Pitt in a casual shirt; loose, long hair and goatee beard speaking directly to the camera.
Sure, he’s fantastic looking, has aged amazingly (he’s 48) and is one of the most sought after actors in Hollywood, but the ad leaves me feeling so underwhelmed.
The film has been shot by Joe Wright – whose previous works include two Coco Mademoiselle commercials with Keira Knightley, which were fast-paced, colourful and oh so sensual. But this one is the complete opposite.
I feel as if someone at Chanel HQ has said, ‘Erm… well, we need to stay current, let’s try something different. Why don’t we try a guy? Brad? Yeh, he can just stand there, it will totally work and get us loads of press coverage’.
And the people over at Chanel have certainly got Brad well versed. In a press statement, he said,
“What’s important to remember about Chanel N°5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during it’s inception. Chanel N°5 has always been the most iconic women’s fragrance.
“The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign ; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit.”
You’ve hit the nail on the head, Brad – that’s why this is so disappointing. The only thing that is revoultionary about this campaign is that you’re a guy. I’m not seeing anything else. It’s monochrome. You look hot, yet disheveled. It’s not a film, it’s 30 seconds long. Oh, and that monologue. Seriously, don’t even get me started.
Let me know, am I wrong with this? Or do you agree?