08 Feb Bvlgari | Man Extreme | Dvels – The Film | Watch
Bvlgari have launched their new promo film for their fragrance ‘Man Extreme’.
The minute long film directed by Matteo Garrone was shot in Rome and stars Eric Bana (Black Hawk Down, Troy and The Hulk) alongside a lion, eagle and snake.
The three animals each represent a trait – courage (lion), wit (eagle) and seduction (snake) – and evoke the spirit of the fragrance.
I really love it – although it’s a simple concept, the association of the animals with characteristics, the Rome setting and monochrome render give the film a real depth and gravitas.
I wonder if it smells as good as it looks?