09 Jun YMC X Stella Artois Cidre | Le Poolwear
This is what summer looks like. Boom!
Gentlemen, it’s my pleasure to present to you the You Must Create (YMC) and Stella Artois Cidre collaboration: splash-proof short suits.
The blazer and short co-ords are available in three custom prints and are inspired by the Stella Artois Cidre family. The lead print in the collection is a combination of the premium varieties including, Elderflower, Peach, Raspberry, Pear and Apple; and the two additional prints in the collection embody the newest flavours of Elderflower and Peach.
I am going casually wild for the lead print. Seriously, why have one fruit when you can have a whole fruit bowl?
Jimmy Collins and Fraser Moss, co-founders of YMC, said:
The beautiful and decadent prints mirror the summer trend of co-ord and like our brand identity, You must create your own style, the prints are unique in distinctive designs. Le Poolwear has allowed us to create something bespoke, beautiful and perfect for summer soirees.
I’m off to Cannes in a couple of weeks (no big deal) and my wardrobe plans have now most definitely changed: I’m ditching the speedos (probably better for everyone) and rocking the tropical short suit.
I’ll be the one poolside, sipping a frozen margarita and looking too chic for words. Cheers! ?
Le Poolwear has an RRP of £270; the jacket is £195 and the shorts are £75.
A limited number of 75 jackets and 150 shorts will be available to purchase from the end of June.
Available online at www.youmustcreate.com and in the YMC shops on Poland Street in Soho & Hanbury Street in the East End.